{"id":196,"date":"2025-12-17T09:38:57","date_gmt":"2025-12-17T08:38:57","guid":{"rendered":"https:\/\/ga4-auditor.dev\/audit-ga4-verifiez-automatiquement-la-configuration-de-votre-google-analytics-4\/"},"modified":"2026-01-29T15:24:06","modified_gmt":"2026-01-29T14:24:06","slug":"audit-ga4-verifiez-automatiquement-la-configuration-de-votre-google-analytics-4","status":"publish","type":"page","link":"https:\/\/ga4-auditor.dev\/fr\/","title":{"rendered":"Audit GA4 : audit automatique de votre configuration Google Analytics 4"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id10_ca7b3e-24{margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id10_ca7b3e-24 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_ca7b3e-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_ca7b3e-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_ca7b3e-24 > .kt-row-layout-overlay{opacity:0.26;}.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep{height:63px;}.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id10_ca7b3e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id10_ca7b3e-24{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id10_ca7b3e-24 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id10_ca7b3e-24 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_ca7b3e-24 alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_77f878-a4 > .kt-inside-inner-col,.kadence-column10_77f878-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_77f878-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_77f878-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_77f878-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_77f878-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_77f878-a4{position:relative;}@media all and (max-width: 1024px){.kadence-column10_77f878-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_77f878-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_77f878-a4\"><div class=\"kt-inside-inner-col\"><style>.kb-image10_ded046-6a.kb-image-is-ratio-size, .kb-image10_ded046-6a .kb-image-is-ratio-size{max-width:620px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image10_ded046-6a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image10_ded046-6a .kb-image-is-ratio-size{align-self:unset;}.kb-image10_ded046-6a figure{max-width:620px;}.kb-image10_ded046-6a .image-is-svg, .kb-image10_ded046-6a .image-is-svg img{width:100%;}.kb-image10_ded046-6a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image10_ded046-6a\"><figure class=\"aligncenter size-large image-is-svg\"><a href=\"https:\/\/ga4-auditor.dev\/fr\/\" class=\"kb-advanced-image-link\"><img decoding=\"async\" width=\"172\" height=\"74\" src=\"https:\/\/ga4-auditor.dev\/wp-content\/uploads\/2025\/12\/GA4AUDIT_weiss.svg\" alt=\"GA4 Auditeur\" class=\"kb-img wp-image-68 skip-lazy kb-skip-lazy\"><\/a><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center ga4-title has-theme-palette-9-color has-text-color has-link-color wp-elements-fd8fc0b3ff2433dc0471ce619b7cd33f\">V\u00e9rifier la configuration de Google Analytics 4<\/h1>\n\n\n\n<p class=\"has-text-align-center ga4-subtitle has-theme-palette-9-color has-text-color has-link-color wp-elements-39a6dffed24a334e73299b4805e69e8f\">Identifiez les erreurs de suivi, les probl\u00e8mes d&rsquo;attribution et les lacunes du commerce \u00e9lectronique &#8211; avant qu&rsquo;ils ne faussent vos rapports et vos d\u00e9cisions.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns10_755a01-cd{gap:var(--global-kb-gap-md, 2rem);justify-content:center;align-items:center;}.kt-btns10_755a01-cd .kt-button{font-weight:normal;font-style:normal;}.kt-btns10_755a01-cd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns10_755a01-cd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns10_755a01-cd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_755a01-cd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns10_755a01-cd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns10_755a01-cd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_755a01-cd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns10_755a01-cd{gap:var(--global-kb-gap-sm, 1rem);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns10_755a01-cd{gap:var(--global-kb-gap-sm, 1rem);}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns10_755a01-cd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10_9b6b68-e9.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10_9b6b68-e9.kb-button{background:var(--global-palette14, #3182CE);}.wp-block-kadence-advancedbtn .kb-btn10_9b6b68-e9.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10_9b6b68-e9.kb-button:focus{background:var(--global-palette5, #4A5568);}<\/style><a class=\"kb-button kt-button button kb-btn10_9b6b68-e9 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"http:\/\/app.ga4-auditor.dev\/\"><span class=\"kt-btn-inner-text\">D\u00e9marrer un audit<\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}.wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button:focus{border-top-color:var(--global-palette5, 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#4A5568);border-bottom-style:solid;border-left-color:var(--global-palette5, #4A5568);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}.wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10_785730-63.kb-button:focus{border-top-color:var(--global-palette5, #4A5568);border-top-style:solid;border-right-color:var(--global-palette5, #4A5568);border-right-style:solid;border-bottom-color:var(--global-palette5, #4A5568);border-bottom-style:solid;border-left-color:var(--global-palette5, #4A5568);border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn10_785730-63 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit button-style-secondary kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"http:\/\/app.ga4-auditor.dev\/\"><span class=\"kt-btn-inner-text\">Lancer la d\u00e9mo<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_29c93d-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_29c93d-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_29c93d-d1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id10_29c93d-d1 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_29c93d-d1 > 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kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column10_b848fa-79 > .kt-inside-inner-col,.kadence-column10_b848fa-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_b848fa-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_b848fa-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_b848fa-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_b848fa-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_b848fa-79{position:relative;}@media all and (max-width: 1024px){.kadence-column10_b848fa-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_b848fa-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_b848fa-79\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_882619-f2{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_882619-f2{height:auto;align-self:stretch;}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_882619-f2 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_882619-f2 .kt-info-svg-icon-flip, .kt-info-box10_882619-f2 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_882619-f2 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_882619-f2 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_882619-f2 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_882619-f2 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_882619-f2 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_882619-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_882619-f2\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_alertTriangle kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12\" y2=\"17\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>51+ contr\u00f4les automatiques<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Avec plus de 50 tests diff\u00e9rents, l&rsquo;auditeur trouve beaucoup d&rsquo;erreurs et les rend visibles.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_706f9a-f8 > .kt-inside-inner-col,.kadence-column10_706f9a-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_706f9a-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_706f9a-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_706f9a-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_706f9a-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_706f9a-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column10_706f9a-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_706f9a-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_706f9a-f8\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_2339e2-e8{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_2339e2-e8{height:auto;align-self:stretch;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_2339e2-e8 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_2339e2-e8 .kt-info-svg-icon-flip, .kt-info-box10_2339e2-e8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_2339e2-e8 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_2339e2-e8 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_2339e2-e8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_2339e2-e8\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong><strong>Live API + BigQuery Deep Analysis<\/strong><\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Nous testons les API Google Analytics disponibles et l&rsquo;exportation de donn\u00e9es BigQuery.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_1ce009-9a > .kt-inside-inner-col,.kadence-column10_1ce009-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_1ce009-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_1ce009-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_1ce009-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_1ce009-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_1ce009-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column10_1ce009-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_1ce009-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_1ce009-9a\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_f350d0-88{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_f350d0-88{height:auto;align-self:stretch;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_f350d0-88 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_f350d0-88 .kt-info-svg-icon-flip, .kt-info-box10_f350d0-88 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_f350d0-88 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_f350d0-88 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_f350d0-88 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_f350d0-88 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_f350d0-88\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong><strong>Explications simples<\/strong><\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Des conseils et des explications simples permettent de continuer \u00e0 travailler facilement avec les erreurs trouv\u00e9es.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_6dba36-0d > .kt-inside-inner-col,.kadence-column10_6dba36-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_6dba36-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_6dba36-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_6dba36-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_6dba36-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_6dba36-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column10_6dba36-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_6dba36-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_6dba36-0d\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_539c98-49{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_539c98-49{height:auto;align-self:stretch;}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_539c98-49 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_539c98-49 .kt-info-svg-icon-flip, .kt-info-box10_539c98-49 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_539c98-49 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_539c98-49 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_539c98-49 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_539c98-49 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_539c98-49 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_539c98-49 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_539c98-49\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong><strong>Conformit\u00e9 au RGPD : lecture seule<\/strong><\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Pas de stockage de donn\u00e9es ! Pas de modification des donn\u00e9es ! Nous ne sommes qu&rsquo;une \u00ab\u00a0fen\u00eatre\u00a0\u00bb sur ce que Google Analytics met \u00e0 votre disposition.  <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap > *:nth-child(3n+1 of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id10_c2670b-b1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap > *:nth-child(3n+1 of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_c2670b-b1 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_c2670b-b1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-first-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_245407-4e > .kt-inside-inner-col,.kadence-column10_245407-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_245407-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_245407-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_245407-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_245407-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_245407-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column10_245407-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_245407-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_245407-4e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-left\">Pourquoi les donn\u00e9es GA4 sont souvent erron\u00e9es<\/h2>\n\n\n\n<p>De nombreuses propri\u00e9t\u00e9s GA4 fournissent des donn\u00e9es erron\u00e9es &#8211; sans que personne ne le sache. Le probl\u00e8me : Google Analytics 4 est complexe. De petites erreurs de configuration ont un impact important sur vos rapports.  <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_9a31c3-a7 > .kt-inside-inner-col,.kadence-column10_9a31c3-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_9a31c3-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_9a31c3-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_9a31c3-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_9a31c3-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_9a31c3-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column10_9a31c3-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_9a31c3-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_9a31c3-a7\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Sympt\u00f4mes typiques indiquant des probl\u00e8mes :<\/h3>\n\n\n\n<p>\u00ab\u00a0(not set)\u00a0\u00bb appara\u00eet partout &#8211; sur les pages, les campagnes, les sources de trafic. La part de trafic direct est suspecte, souvent sup\u00e9rieure \u00e0 30%. Les chiffres de vente dans GA4 sont tr\u00e8s diff\u00e9rents de ceux du backend de la boutique. Les conversions sont compt\u00e9es deux fois ou manquent compl\u00e8tement. Et apr\u00e8s la derni\u00e8re mise \u00e0 jour du site, vous ne savez m\u00eame pas si votre suivi fonctionne encore.    <\/p>\n\n\n\n<p><strong>Par cons\u00e9quent,<\/strong> toute d\u00e9cision que vous prenez sur la base de ces donn\u00e9es &#8211; qu&rsquo;il s&rsquo;agisse d&rsquo;allocation de budget, d&rsquo;optimisation de campagne ou de strat\u00e9gie de contenu &#8211; repose sur des hypoth\u00e8ses erron\u00e9es. Vous optimisez dans l&rsquo;inconnu. <\/p>\n\n\n\n<p>Un audit GA4 syst\u00e9matique permet de d\u00e9tecter ces probl\u00e8mes avant qu&rsquo;ils ne deviennent co\u00fbteux.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_f7572c-f7 > .kt-inside-inner-col{display:flex;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col,.kadence-column10_f7572c-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_f7572c-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column10_f7572c-f7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column10_f7572c-f7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column10_f7572c-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_f7572c-f7{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column10_f7572c-f7{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column10_f7572c-f7{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column10_f7572c-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column10_f7572c-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column10_f7572c-f7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column10_f7572c-f7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column10_f7572c-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column10_f7572c-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_f7572c-f7\"><div class=\"kt-inside-inner-col\"><style>.kb-image10_53be9a-d8 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}.kb-image10_53be9a-d8 img.kb-img, .kb-image10_53be9a-d8 .kb-img img{border-top:4px solid var(--global-palette4, #2D3748);border-right:4px solid var(--global-palette4, #2D3748);border-bottom:4px solid var(--global-palette4, #2D3748);border-left:4px solid var(--global-palette4, #2D3748);border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}@media all and (max-width: 1024px){.kb-image10_53be9a-d8 img.kb-img, .kb-image10_53be9a-d8 .kb-img img{border-top:4px solid var(--global-palette4, #2D3748);border-right:4px solid var(--global-palette4, #2D3748);border-bottom:4px solid var(--global-palette4, #2D3748);border-left:4px solid var(--global-palette4, #2D3748);}}@media all and (max-width: 767px){.kb-image10_53be9a-d8 img.kb-img, .kb-image10_53be9a-d8 .kb-img img{border-top:4px solid var(--global-palette4, #2D3748);border-right:4px solid var(--global-palette4, #2D3748);border-bottom:4px solid var(--global-palette4, #2D3748);border-left:4px solid var(--global-palette4, #2D3748);}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image10_53be9a-d8 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"153\" src=\"https:\/\/ga4-auditor.dev\/wp-content\/uploads\/2026\/01\/not-set-ga4.png\" alt=\"Capture d'\u00e9cran montrant un not set dans Google Analytics 4\" class=\"kb-img wp-image-295\"><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_a3ae28-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_a3ae28-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_a3ae28-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_a3ae28-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_a3ae28-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_a3ae28-be > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_a3ae28-be alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_d40d05-04 > .kt-inside-inner-col,.kadence-column10_d40d05-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_d40d05-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_d40d05-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_d40d05-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_d40d05-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_d40d05-04{position:relative;}@media all and (max-width: 1024px){.kadence-column10_d40d05-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_d40d05-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_d40d05-04\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0, .wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0[data-kb-block=\"kb-adv-heading10_edd0d0-f0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0[data-kb-block=\"kb-adv-heading10_edd0d0-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0[data-kb-block=\"kb-adv-heading10_edd0d0-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0, .wp-block-kadence-advancedheading.kt-adv-heading10_edd0d0-f0[data-kb-block=\"kb-adv-heading10_edd0d0-f0\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading10_edd0d0-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_edd0d0-f0\">Qu&rsquo;est-ce qu&rsquo;un audit GA4 ?<\/h2>\n\n\n\n<p>Un audit GA4 est un examen syst\u00e9matique de votre configuration Google Analytics 4 et de la qualit\u00e9 de vos donn\u00e9es. Contrairement \u00e0 un bref coup d&rsquo;\u0153il au tableau de bord, un audit analyse l&rsquo;ensemble de la cha\u00eene de suivi, de la configuration \u00e0 la sortie des donn\u00e9es en passant par l&rsquo;impl\u00e9mentation. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trois niveaux sont examin\u00e9s :<\/h3>\n\n\n\n<p>Au <strong>niveau de la configuration<\/strong>, il s&rsquo;agit de votre configuration : Votre GA4 Property est-elle correctement configur\u00e9e ? Les flux de donn\u00e9es sont-ils actifs pour le web et l&rsquo;application ? La mesure am\u00e9lior\u00e9e fonctionne-t-elle ? Les \u00e9v\u00e9nements cl\u00e9s sont-ils d\u00e9finis et associ\u00e9s \u00e0 Google Ads ?   <\/p>\n\n\n\n<p>Le <strong>niveau d&rsquo;impl\u00e9mentation<\/strong> v\u00e9rifie votre suivi : les \u00e9v\u00e9nements sont-ils correctement d\u00e9clench\u00e9s ? Les donn\u00e9es e-commerce sont-elles correctes ? Y a-t-il des lacunes dans le suivi, du trafic de bots ou des anomalies techniques telles que des \u00e9v\u00e9nements lanc\u00e9s deux fois ?  <\/p>\n\n\n\n<p>Au <strong>niveau de la qualit\u00e9 des donn\u00e9es<\/strong>, il s&rsquo;agit de la production : Les donn\u00e9es de vos rapports sont-elles fiables ? L&rsquo;attribution est-elle correcte ? Y a-t-il des valeurs \u00ab\u00a0(not set)\u00a0\u00bb, des auto-r\u00e9f\u00e9rences ou d&rsquo;autres distorsions qui faussent vos analyses ?  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manuel vs. automatis\u00e9<\/h3>\n\n\n\n<p>Un audit GA4 manuel r\u00e9alis\u00e9 par un analyste exp\u00e9riment\u00e9 dure de 4 \u00e0 8 heures. Toute modification du site ou du suivi n\u00e9cessite un nouvel audit. Le ga4-auditor.dev effectue les m\u00eames audits en quelques minutes &#8211; et peut \u00eatre r\u00e9p\u00e9t\u00e9 \u00e0 tout moment. L&rsquo;outil v\u00e9rifie \u00e0 la fois la configuration en direct via l&rsquo;API GA4 Admin et les donn\u00e9es r\u00e9elles dans BigQuery.   <\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns10_5604b9-6a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns10_5604b9-6a .kt-button{font-weight:normal;font-style:normal;}.kt-btns10_5604b9-6a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns10_5604b9-6a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns10_5604b9-6a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_5604b9-6a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns10_5604b9-6a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns10_5604b9-6a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_5604b9-6a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns10_5604b9-6a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10_729745-6e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10_729745-6e.kb-button{background:var(--global-palette14, #3182CE);border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-kadence-advancedbtn .kb-btn10_729745-6e.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10_729745-6e.kb-button:focus{background:var(--global-palette5, #4A5568);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn10_729745-6e.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn10_729745-6e.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn10_729745-6e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-true icon-reveal wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/app.ga4-auditor.dev\/\"><span class=\"kt-btn-inner-text\">lancer un audit gratuit<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_3aadca-21 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_3aadca-21 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_3aadca-21 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_3aadca-21 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_3aadca-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_3aadca-21 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_3aadca-21 alignnone has-theme-palette2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_078285-9e > .kt-inside-inner-col,.kadence-column10_078285-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_078285-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_078285-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_078285-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_078285-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_078285-9e, .kadence-column10_078285-9e h1, .kadence-column10_078285-9e h2, .kadence-column10_078285-9e h3, .kadence-column10_078285-9e h4, .kadence-column10_078285-9e h5, .kadence-column10_078285-9e h6{color:var(--global-palette8, #F7FAFC);}.kadence-column10_078285-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column10_078285-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_078285-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_078285-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd, .wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd[data-kb-block=\"kb-adv-heading10_6e9c5f-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd[data-kb-block=\"kb-adv-heading10_6e9c5f-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd[data-kb-block=\"kb-adv-heading10_6e9c5f-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd, .wp-block-kadence-advancedheading.kt-adv-heading10_6e9c5f-fd[data-kb-block=\"kb-adv-heading10_6e9c5f-fd\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading10_6e9c5f-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_6e9c5f-fd\">51+ contr\u00f4les automatiques pour votre GA4 Property<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd, .wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd[data-kb-block=\"kb-adv-heading10_ad3127-bd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd[data-kb-block=\"kb-adv-heading10_ad3127-bd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd[data-kb-block=\"kb-adv-heading10_ad3127-bd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd, .wp-block-kadence-advancedheading.kt-adv-heading10_ad3127-bd[data-kb-block=\"kb-adv-heading10_ad3127-bd\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading10_ad3127-bd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_ad3127-bd\">GA4 Auditor analyse votre propri\u00e9t\u00e9 \u00e0 deux niveaux : Configuration en direct via l&rsquo;API Admin GA4 et qualit\u00e9 des donn\u00e9es via BigQuery. Chaque contr\u00f4le fournit une \u00e9valuation claire au moyen de feux de signalisation &#8211; Pass, Warning ou Fail &#8211; avec des recommandations d&rsquo;action concr\u00e8tes. <\/p>\n\n\n<style>.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id10_8691ac-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_8691ac-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_8691ac-db alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-two-grid kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10_8838c9-85 > .kt-inside-inner-col,.kadence-column10_8838c9-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_8838c9-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_8838c9-85 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_8838c9-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_8838c9-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_8838c9-85{position:relative;}@media all and (max-width: 1024px){.kadence-column10_8838c9-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_8838c9-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_8838c9-85\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Configuration et installation<\/h3>\n\n\n\n<p>L&rsquo;auditeur v\u00e9rifie l&rsquo;\u00e9tat de vos param\u00e8tres de mesure am\u00e9lior\u00e9e et si tous les \u00e9v\u00e9nements automatiques pertinents sont actifs. Il analyse vos flux de donn\u00e9es pour le web et l&rsquo;application afin de v\u00e9rifier que la configuration est correcte. Les \u00e9v\u00e9nements cl\u00e9s et les conversions sont v\u00e9rifi\u00e9s pour s&rsquo;assurer qu&rsquo;ils sont complets. Le lien Google Ads est valid\u00e9, ce qui est essentiel pour un suivi correct des conversions dans vos campagnes. Le statut d&rsquo;exportation BigQuery indique si vos donn\u00e9es brutes sont export\u00e9es.    <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_a856eb-45 > .kt-inside-inner-col,.kadence-column10_a856eb-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_a856eb-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_a856eb-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_a856eb-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_a856eb-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_a856eb-45{position:relative;}@media all and (max-width: 1024px){.kadence-column10_a856eb-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_a856eb-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_a856eb-45\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Attribution et canaux<\/h3>\n\n\n\n<p>Les auto-r\u00e9f\u00e9rences sont automatiquement d\u00e9tect\u00e9es par l&rsquo;auditeur &#8211; si votre propre domaine appara\u00eet comme source de trafic, quelque chose ne va pas avec le suivi inter-domaines. Les r\u00e9f\u00e9rentiels de paiement de PayPal, Klarna et d&rsquo;autres fournisseurs de paiement sont identifi\u00e9s car ils faussent l&rsquo;attribution de la campagne. La proportion de trafic non attribu\u00e9 est analys\u00e9e, ainsi qu&rsquo;une proportion anormalement \u00e9lev\u00e9e de trafic direct.  <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col,.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_fb0f2f-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_fb0f2f-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_fb0f2f-d6\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Suivi du commerce \u00e9lectronique<\/h3>\n\n\n\n<p>Pour les boutiques en ligne, l&rsquo;auditeur v\u00e9rifie l&rsquo;exhaustivit\u00e9 de l&rsquo;\u00e9v\u00e9nement Purchase : transaction_id, items, value et currency sont-ils pr\u00e9sents ? Les transactions en double sont d\u00e9tect\u00e9es &#8211; si la m\u00eame commande est comptabilis\u00e9e plusieurs fois. Les valeurs de revenus manquantes ou nulles sont d\u00e9tect\u00e9es. Les \u00e9v\u00e9nements Funnel, de Add-to-Cart \u00e0 Purchase en passant par Checkout, sont analys\u00e9s pour v\u00e9rifier leur coh\u00e9rence.   <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_0d4ea5-97 > .kt-inside-inner-col,.kadence-column10_0d4ea5-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_0d4ea5-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_0d4ea5-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_0d4ea5-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_0d4ea5-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_0d4ea5-97{position:relative;}@media all and (max-width: 1024px){.kadence-column10_0d4ea5-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_0d4ea5-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_0d4ea5-97\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Conformit\u00e9 et qualit\u00e9 des donn\u00e9es<\/h3>\n\n\n\n<p>Les IIP dans les URL &#8211; c&rsquo;est-\u00e0-dire les donn\u00e9es personnelles telles que les adresses e-mail dans les chemins d&rsquo;acc\u00e8s aux pages &#8211; sont d\u00e9tect\u00e9es par l&rsquo;analyse des regex. Les indicateurs de trafic de bots, tels que les fr\u00e9quences d&rsquo;\u00e9v\u00e9nements irr\u00e9alistes, sont identifi\u00e9s. Les anomalies de session, telles que les sessions sans \u00e9v\u00e9nement de d\u00e9marrage ou avec une fr\u00e9quence d&rsquo;\u00e9v\u00e9nements extr\u00eame, sont signal\u00e9es. Les pages cass\u00e9es (erreurs 404) sont analys\u00e9es.   <\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><style>.kadence-column10_260078-da > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);}.kadence-column10_260078-da > .kt-inside-inner-col,.kadence-column10_260078-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_260078-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_260078-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_260078-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_260078-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_260078-da{position:relative;}@media all and (max-width: 1024px){.kadence-column10_260078-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_260078-da > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_260078-da\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10_256135-40, .wp-block-kadence-advancedheading.kt-adv-heading10_256135-40[data-kb-block=\"kb-adv-heading10_256135-40\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_256135-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_256135-40[data-kb-block=\"kb-adv-heading10_256135-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_256135-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_256135-40[data-kb-block=\"kb-adv-heading10_256135-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading10_256135-40, .wp-block-kadence-advancedheading.kt-adv-heading10_256135-40[data-kb-block=\"kb-adv-heading10_256135-40\"]{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading10_256135-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_256135-40\">Votre audit GA4 en trois \u00e9tapes<\/h2>\n\n\n<style>.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id10_595a6a-44 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_595a6a-44 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_595a6a-44 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column10_2b1cef-b4 > .kt-inside-inner-col,.kadence-column10_2b1cef-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_2b1cef-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_2b1cef-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_2b1cef-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_2b1cef-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_2b1cef-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column10_2b1cef-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_2b1cef-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_2b1cef-b4\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_a11c69-d0{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_a11c69-d0{height:auto;align-self:stretch;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette4, #2D3748);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_a11c69-d0 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_a11c69-d0 .kt-info-svg-icon-flip, .kt-info-box10_a11c69-d0 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_a11c69-d0 .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_a11c69-d0 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_a11c69-d0 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_a11c69-d0\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-number-container kt-info-number-animate-none\"><div class=\"kadence-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">1<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong>Connecter<\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Connectez-vous avec votre compte Google et s\u00e9lectionnez la GA4 Property que vous souhaitez auditer. L&rsquo;auditeur GA4 n&rsquo;a besoin que de droits de lecture sur votre propri\u00e9t\u00e9. Aucune donn\u00e9e n&rsquo;est modifi\u00e9e, aucun param\u00e8tre n&rsquo;est chang\u00e9, rien n&rsquo;est enregistr\u00e9.  <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_026180-e4 > .kt-inside-inner-col,.kadence-column10_026180-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_026180-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_026180-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_026180-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_026180-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_026180-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column10_026180-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_026180-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_026180-e4\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_383223-59{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_383223-59{height:auto;align-self:stretch;}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette4, #2D3748);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_383223-59 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_383223-59 .kt-info-svg-icon-flip, .kt-info-box10_383223-59 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_383223-59 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_383223-59 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_383223-59 .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_383223-59 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_383223-59 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_383223-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_383223-59\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-number-container kt-info-number-animate-none\"><div class=\"kadence-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">2<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Analyser<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">L&rsquo;outil v\u00e9rifie automatiquement votre propri\u00e9t\u00e9 GA4 \u00e0 trois niveaux : Configuration en direct via l&rsquo;API Admin GA4, une v\u00e9rification en temps r\u00e9el de l&rsquo;arriv\u00e9e des \u00e9v\u00e9nements, et si BigQuery est activ\u00e9, une analyse en profondeur des 30 derniers jours.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_a666a0-80 > .kt-inside-inner-col,.kadence-column10_a666a0-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_a666a0-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_a666a0-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_a666a0-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_a666a0-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_a666a0-80{position:relative;}@media all and (max-width: 1024px){.kadence-column10_a666a0-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_a666a0-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_a666a0-80\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_520f5f-fc{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_520f5f-fc{height:auto;align-self:stretch;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette4, #2D3748);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_520f5f-fc .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_520f5f-fc .kt-info-svg-icon-flip, .kt-info-box10_520f5f-fc .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_520f5f-fc .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_520f5f-fc .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_520f5f-fc .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap{padding-right:0px;box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_520f5f-fc .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_520f5f-fc\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-number-container kt-info-number-animate-none\"><div class=\"kadence-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">3<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Agir<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Vous obtenez un tableau de bord avec des \u00e9valuations sous forme de feux de signalisation pour chaque contr\u00f4le. Vert : rien d&rsquo;anormal. Jaune : regarder de plus pr\u00e8s. Rouge : probl\u00e8me critique. Cliquez sur un contr\u00f4le pour obtenir des d\u00e9tails et des t\u00e2ches sp\u00e9cifiques \u00e0 effectuer.    <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<style>.kb-row-layout-id10_bd3986-b6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_bd3986-b6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_bd3986-b6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_bd3986-b6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_bd3986-b6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_bd3986-b6 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_bd3986-b6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_4b5b7f-54 > .kt-inside-inner-col,.kadence-column10_4b5b7f-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_4b5b7f-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_4b5b7f-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_4b5b7f-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_4b5b7f-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_4b5b7f-54{position:relative;}@media all and (max-width: 1024px){.kadence-column10_4b5b7f-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_4b5b7f-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_4b5b7f-54\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f, .wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f[data-kb-block=\"kb-adv-heading10_4b9769-1f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f[data-kb-block=\"kb-adv-heading10_4b9769-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f[data-kb-block=\"kb-adv-heading10_4b9769-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f, .wp-block-kadence-advancedheading.kt-adv-heading10_4b9769-1f[data-kb-block=\"kb-adv-heading10_4b9769-1f\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading10_4b9769-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_4b9769-1f\">GA4 API Check vs. BigQuery Deep Analysis<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f, .wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f[data-kb-block=\"kb-adv-heading10_47438c-0f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f[data-kb-block=\"kb-adv-heading10_47438c-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f[data-kb-block=\"kb-adv-heading10_47438c-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f, .wp-block-kadence-advancedheading.kt-adv-heading10_47438c-0f[data-kb-block=\"kb-adv-heading10_47438c-0f\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading10_47438c-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_47438c-0f\">GA4 Auditor fonctionne \u00e9galement sans BigQuery &#8211; mais l&rsquo;analyse en profondeur avec BigQuery fournit beaucoup plus d&rsquo;insights.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">API GA4 uniquement : 28 contr\u00f4les<\/h3>\n\n\n\n<p>La v\u00e9rification de l&rsquo;API pure est utilisable imm\u00e9diatement, sans configuration suppl\u00e9mentaire. Vous pouvez l&rsquo;utiliser pour v\u00e9rifier votre configuration en direct : Statut de mesure am\u00e9lior\u00e9e, flux de donn\u00e9es, \u00e9v\u00e9nements cl\u00e9s et conversions, lien Google Ads, statut d&rsquo;exportation BigQuery. Vous pouvez \u00e9galement voir en temps r\u00e9el si des donn\u00e9es sont en train d&rsquo;arriver.  <\/p>\n\n\n\n<p>Ce qui n&rsquo;est pas possible sans BigQuery : l&rsquo;analyse historique des donn\u00e9es et les contr\u00f4les de niveau d&rsquo;\u00e9v\u00e9nement. Vous voyez la configuration, mais pas ce qui se passe r\u00e9ellement dans les donn\u00e9es. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Avec BigQuery : 51+ contr\u00f4les<\/h3>\n\n\n\n<p>Avec BigQuery Export actif, vous obtenez tous les contr\u00f4les de l&rsquo;API plus l&rsquo;analyse en profondeur compl\u00e8te : qualit\u00e9 des \u00e9v\u00e9nements au niveau des donn\u00e9es brutes, validation du commerce \u00e9lectronique avec d\u00e9tection des doublons, analyse d&rsquo;attribution pour les auto-r\u00e9f\u00e9rences et les r\u00e9f\u00e9rentiels de paiement, d\u00e9tection des bots, analyse PII pour les e-mails dans les URL, analyse des tendances et analyse des \u00e9carts de session.<\/p>\n\n\n\n<p><strong>Configurer l&rsquo;exportation BigQuery :<\/strong> Dans GA4 sous Admin \u2192 Product Links \u2192 BigQuery Links. L&rsquo;exportation est gratuite, seuls les frais de stockage BigQuery s&rsquo;appliquent &#8211; quelques euros par mois pour des sites typiques. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedbtn.kb-btns10_2b2130-36{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns10_2b2130-36 .kt-button{font-weight:normal;font-style:normal;}.kt-btns10_2b2130-36 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns10_2b2130-36 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns10_2b2130-36 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_2b2130-36 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns10_2b2130-36 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns10_2b2130-36 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_2b2130-36 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns10_2b2130-36\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10_6a2008-c7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10_6a2008-c7.kb-button{background:var(--global-palette14, #3182CE);border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-kadence-advancedbtn .kb-btn10_6a2008-c7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10_6a2008-c7.kb-button:focus{background:var(--global-palette5, #4A5568);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn10_6a2008-c7.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn10_6a2008-c7.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn10_6a2008-c7 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-true icon-reveal wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/ga4-auditor.dev\/fr\/2025\/12\/28\/ga4-auditor-fonctionnalites-et-catalogue-de-tests\/\"><span class=\"kt-btn-inner-text\">Consultez ici tous les tests du catalogue de tests<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_893103-bc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_893103-bc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_893103-bc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_893103-bc > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id10_893103-bc ,.kb-row-layout-id10_893103-bc h1,.kb-row-layout-id10_893103-bc h2,.kb-row-layout-id10_893103-bc h3,.kb-row-layout-id10_893103-bc h4,.kb-row-layout-id10_893103-bc h5,.kb-row-layout-id10_893103-bc h6{color:var(--global-palette8, #F7FAFC);}@media all and (max-width: 1024px){.kb-row-layout-id10_893103-bc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_893103-bc > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_893103-bc alignnone has-theme-palette2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_2deca4-7f > .kt-inside-inner-col,.kadence-column10_2deca4-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_2deca4-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_2deca4-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_2deca4-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_2deca4-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_2deca4-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column10_2deca4-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_2deca4-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_2deca4-7f\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-left\">L&rsquo;auditeur trouve ces erreurs GA4 &#8211; et pourquoi elles sont critiques<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Self-Referrals : quand votre propre domaine appara\u00eet comme une source de trafic<\/h3>\n\n\n\n<p>Les auto-referrals se produisent lorsque les utilisateurs passent d&rsquo;un sous-domaine \u00e0 l&rsquo;autre &#8211; par exemple de www.shop.de \u00e0 checkout.shop.de &#8211; et que GA4 consid\u00e8re cela comme une nouvelle visite. Les redirections de paiement ou un suivi cross-domain erron\u00e9 provoquent \u00e9galement des self-referrals. En cons\u00e9quence, les chiffres de session sont surestim\u00e9s parce qu&rsquo;une visite est divis\u00e9e en plusieurs sessions. L&rsquo;attribution est fauss\u00e9e car la source initiale du trafic est perdue.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Payment-Referrals : PayPal &amp; Co. volent vos conversions<\/h3>\n\n\n\n<p>Lorsque les utilisateurs sont redirig\u00e9s vers des sites PayPal, Klarna, Stripe ou bancaires pour effectuer un paiement et qu&rsquo;ils reviennent ensuite, l&rsquo;achat appara\u00eet comme \u00ab\u00a0R\u00e9f\u00e9rence de paypal.com\u00a0\u00bb. La campagne Google Ads qui a initialement amen\u00e9 l&rsquo;utilisateur ne se voit pas attribuer la conversion. Cela fausse \u00e9norm\u00e9ment votre calcul de ROAS.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Duplicate Transactions : chiffre d&rsquo;affaires compt\u00e9 deux fois<\/h3>\n\n\n\n<p>Des erreurs techniques peuvent entra\u00eener l&rsquo;envoi d&rsquo;un achat plusieurs fois \u00e0 GA4. Causes fr\u00e9quentes : rechargement de page sur la page de remerciement, double tir de l&rsquo;\u00e9v\u00e9nement d&rsquo;achat en raison d&rsquo;une mauvaise configuration des tags, ou navigation en arri\u00e8re du navigateur. R\u00e9sultat : votre chiffre d&rsquo;affaires GA4 est plus \u00e9lev\u00e9 que le chiffre d&rsquo;affaires r\u00e9el. Les calculs de ROAS sont erron\u00e9s.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00ab\u00a0(not set)\u00a0\u00bb partout : le sympt\u00f4me des donn\u00e9es manquantes<\/h3>\n\n\n\n<p>\u00ab\u00a0(not set)\u00a0\u00bb est la fa\u00e7on dont GA4 dit : je n&rsquo;ai pas obtenu une valeur attendue. Pour les pages, cela signifie g\u00e9n\u00e9ralement : page_title est manquant ou vide. Pour les campagnes : les param\u00e8tres UTM sont incomplets ou mal format\u00e9s. Un pourcentage \u00e9lev\u00e9 de \u00ab\u00a0(not set)\u00a0\u00bb rend vos rapports inutilisables.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DPI dans les URL : Risque li\u00e9 au RGPD<\/h3>\n\n\n\n<p>Des donn\u00e9es personnelles telles que des adresses e-mail, des noms ou des num\u00e9ros de t\u00e9l\u00e9phone se retrouvent parfois par inadvertance dans des URL. Ces donn\u00e9es sont envoy\u00e9es \u00e0 GA4 et y sont stock\u00e9es &#8211; une violation \u00e9vidente du RGPD et des conditions d&rsquo;utilisation de Google. Dans le pire des cas, vous risquez de voir votre propri\u00e9t\u00e9 bloqu\u00e9e.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trafic de bots : quand les machines faussent vos KPIs<\/h3>\n\n\n\n<p>Les robots g\u00e9n\u00e8rent des comportements irr\u00e9alistes : Des sessions de 500+ \u00e9v\u00e9nements, 60+ \u00e9v\u00e9nements par minute, ou des centaines de pages vues sans aucune interaction. R\u00e9sultat : les m\u00e9triques d&rsquo;engagement sont fauss\u00e9es, les chiffres de trafic sont surestim\u00e9s et si les bots d\u00e9clenchent des conversions, les donn\u00e9es de votre campagne sont inutilisables. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedbtn.kb-btns10_445781-c6{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns10_445781-c6 .kt-button{font-weight:normal;font-style:normal;}.kt-btns10_445781-c6 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns10_445781-c6 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns10_445781-c6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_445781-c6 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns10_445781-c6 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns10_445781-c6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_445781-c6 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns10_445781-c6\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10_2a3bc0-00.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10_2a3bc0-00.kb-button{background:var(--global-palette14, #3182CE);border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-kadence-advancedbtn .kb-btn10_2a3bc0-00.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10_2a3bc0-00.kb-button:focus{background:var(--global-palette5, #4A5568);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn10_2a3bc0-00.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn10_2a3bc0-00.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn10_2a3bc0-00 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-true icon-reveal wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/ga4-auditor.dev\/fr\/2025\/12\/28\/ga4-auditor-fonctionnalites-et-catalogue-de-tests\/\"><span class=\"kt-btn-inner-text\">Consultez ici tous les tests du catalogue de tests<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_bd66e7-58 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_bd66e7-58 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_bd66e7-58 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_bd66e7-58 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_bd66e7-58 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_bd66e7-58 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_bd66e7-58 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_dc2be7-ba > .kt-inside-inner-col,.kadence-column10_dc2be7-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_dc2be7-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_dc2be7-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_dc2be7-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_dc2be7-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_dc2be7-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column10_dc2be7-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_dc2be7-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_dc2be7-ba\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">L&rsquo;auditeur GA4 est fait pour vous si&#8230;<\/h2>\n\n\n<style>.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id10_ea3b79-0f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_ea3b79-0f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_ea3b79-0f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10_5f6e94-83 > .kt-inside-inner-col,.kadence-column10_5f6e94-83 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_5f6e94-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_5f6e94-83 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_5f6e94-83 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_5f6e94-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_5f6e94-83{position:relative;}@media all and (max-width: 1024px){.kadence-column10_5f6e94-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_5f6e94-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_5f6e94-83\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Responsable marketing &amp; Performance Marketer<\/h3>\n\n\n\n<p>Vous prenez des d\u00e9cisions quotidiennes sur la base de donn\u00e9es GA4. Des reports de budget entre les canaux. Optimisations de campagnes. Ajustements des ench\u00e8res. Si ces donn\u00e9es sont fausses, vous optimisez dans la mauvaise direction. L&rsquo;auditeur GA4 vous montre \u00e0 quels chiffres vous pouvez faire confiance &#8211; et o\u00f9 la prudence est de mise.     <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_7d90da-96 > .kt-inside-inner-col,.kadence-column10_7d90da-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_7d90da-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_7d90da-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_7d90da-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_7d90da-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_7d90da-96{position:relative;}@media all and (max-width: 1024px){.kadence-column10_7d90da-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_7d90da-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_7d90da-96\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Analystes Web &amp; Data Analysts<\/h3>\n\n\n\n<p>Vous \u00eates responsable de la qualit\u00e9 des donn\u00e9es. Votre travail consiste \u00e0 trouver les probl\u00e8mes avant qu&rsquo;ils ne se retrouvent dans les rapports. Mais v\u00e9rifier manuellement plus de 50 points de donn\u00e9es prend beaucoup de temps. GA4 Auditor automatise votre liste de contr\u00f4le AQ et vous donne un aper\u00e7u des points sur lesquels vous devez aller plus loin.   <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10_38df67-84 > .kt-inside-inner-col,.kadence-column10_38df67-84 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_38df67-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_38df67-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_38df67-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_38df67-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_38df67-84{position:relative;}@media all and (max-width: 1024px){.kadence-column10_38df67-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_38df67-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_38df67-84\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Agences &amp; Freelances<\/h3>\n\n\n\n<p>Vous g\u00e9rez plusieurs propri\u00e9t\u00e9s de clients. Pour les entretiens d&rsquo;int\u00e9gration, les pitchs ou les revues trimestrielles, vous avez besoin d&rsquo;audits rapides comme base pour vos recommandations. GA4 Auditor vous donne un aper\u00e7u de l&rsquo;\u00e9tat d&rsquo;une propri\u00e9t\u00e9 en quelques minutes.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_b681ce-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_b681ce-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_b681ce-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_b681ce-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_b681ce-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_b681ce-03 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_b681ce-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_cf2610-ae > .kt-inside-inner-col,.kadence-column10_cf2610-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_cf2610-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_cf2610-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_cf2610-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_cf2610-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_cf2610-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column10_cf2610-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_cf2610-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_cf2610-ae\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">Vos donn\u00e9es restent chez Google<\/h2>\n\n\n\n<p class=\"has-text-align-center\">GA4 Auditor ne stocke pas de donn\u00e9es Analytics. Toutes les requ\u00eates sont effectu\u00e9es en direct via les API Google avec votre authentification OAuth. Nous ne sommes qu&rsquo;une fen\u00eatre sur vos propres donn\u00e9es.  <\/p>\n\n\n<style>.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id10_7db603-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id10_7db603-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_7db603-8b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column10_0a6c44-34 > .kt-inside-inner-col,.kadence-column10_0a6c44-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_0a6c44-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_0a6c44-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_0a6c44-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_0a6c44-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_0a6c44-34{position:relative;}@media all and (max-width: 1024px){.kadence-column10_0a6c44-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_0a6c44-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_0a6c44-34\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_e5c690-e1{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_e5c690-e1{height:auto;align-self:stretch;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_e5c690-e1 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_e5c690-e1 .kt-info-svg-icon-flip, .kt-info-box10_e5c690-e1 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_e5c690-e1 .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_e5c690-e1 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_e5c690-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_e5c690-e1\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_eye kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1 12s4-8 11-8 11 8 11 8-4 8-11 8-11-8-11-8z\"\/><circle cx=\"12\" cy=\"12\" r=\"3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Lecture seule<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">L&rsquo;outil ne fait que lire, il ne change rien \u00e0 votre configuration GA4.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_dc1271-d2 > .kt-inside-inner-col,.kadence-column10_dc1271-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_dc1271-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_dc1271-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_dc1271-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_dc1271-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_dc1271-d2{position:relative;}@media all and (max-width: 1024px){.kadence-column10_dc1271-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_dc1271-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_dc1271-d2\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_e13f80-ee{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_e13f80-ee{height:auto;align-self:stretch;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_e13f80-ee .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_e13f80-ee .kt-info-svg-icon-flip, .kt-info-box10_e13f80-ee .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_e13f80-ee .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_e13f80-ee .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_e13f80-ee .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_e13f80-ee .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_e13f80-ee\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_xSquare kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"9\" y1=\"9\" x2=\"15\" y2=\"15\"\/><line x1=\"15\" y1=\"9\" x2=\"9\" y2=\"15\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong><strong>OAuth 2.0<\/strong><\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Nous ne stockons pas les mots de passe. Uniquement un jeton de rafra\u00eechissement pour l&rsquo;acc\u00e8s \u00e0 l&rsquo;API. <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column10_8cee39-d9 > .kt-inside-inner-col,.kadence-column10_8cee39-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_8cee39-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_8cee39-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_8cee39-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_8cee39-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_8cee39-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column10_8cee39-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_8cee39-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_8cee39-d9\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box10_04b4a0-7b{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_04b4a0-7b{height:auto;align-self:stretch;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette2, #2B6CB0);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box10_04b4a0-7b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box10_04b4a0-7b .kt-info-svg-icon-flip, .kt-info-box10_04b4a0-7b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette8, #F7FAFC);background:transparent;border-color:#444444;}.kt-info-box10_04b4a0-7b .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);font-size:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover h3.kt-blocks-info-box-title{color:var(--global-palette8, #F7FAFC);}.kt-info-box10_04b4a0-7b .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap{padding-right:0px;box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box10_04b4a0-7b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box10_04b4a0-7b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong><strong>Bas\u00e9 sur la session<\/strong><\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Vos r\u00e9sultats d&rsquo;audit ne sont pas conserv\u00e9s \u00e0 long terme chez nous.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_b10e5c-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_b10e5c-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_b10e5c-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_b10e5c-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_b10e5c-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_b10e5c-bb > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_b10e5c-bb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_aead03-fc > .kt-inside-inner-col,.kadence-column10_aead03-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_aead03-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_aead03-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_aead03-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_aead03-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_aead03-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column10_aead03-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_aead03-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_aead03-fc\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">Questions fr\u00e9quentes sur l&rsquo;audit GA4<\/h2>\n\n\n<style>.kt-accordion-id10_f75b04-68 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id10_f75b04-68 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #f2f2f2;border-right:1px solid #f2f2f2;border-bottom:1px solid #f2f2f2;border-left:1px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette1, #3182CE);color:var(--global-palette8, #F7FAFC);padding-top:9px;padding-right:13px;padding-bottom:9px;padding-left:13px;}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette8, #F7FAFC);background:var(--global-palette4, #2D3748);border-top:1px solid var(--global-palette4, #2D3748);border-right:1px solid var(--global-palette4, #2D3748);border-bottom:1px solid var(--global-palette4, #2D3748);border-left:1px solid var(--global-palette4, #2D3748);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id10_f75b04-68 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette8, #F7FAFC);background:var(--global-palette4, #2D3748);border-top:1px solid var(--global-palette4, #2D3748);border-right:1px solid var(--global-palette4, #2D3748);border-bottom:1px solid var(--global-palette4, #2D3748);border-left:1px solid var(--global-palette4, #2D3748);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10_f75b04-68:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kt-accordion-id10_f75b04-68 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #f2f2f2;border-right:1px solid #f2f2f2;border-bottom:1px solid #f2f2f2;border-left:1px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68 .kt-blocks-accordion-header:focus-visible{border-top:1px solid var(--global-palette4, #2D3748);border-right:1px solid var(--global-palette4, #2D3748);border-bottom:1px solid var(--global-palette4, #2D3748);border-left:1px solid var(--global-palette4, #2D3748);}}@media all and (max-width: 1024px){.kt-accordion-id10_f75b04-68 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid var(--global-palette4, #2D3748);border-right:1px solid var(--global-palette4, #2D3748);border-bottom:1px solid var(--global-palette4, #2D3748);border-left:1px solid var(--global-palette4, #2D3748);}}@media all and (max-width: 767px){.kt-accordion-id10_f75b04-68 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id10_f75b04-68 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id10_f75b04-68 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-right:0px;padding-left:0px;}.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #f2f2f2;border-right:1px solid #f2f2f2;border-bottom:1px solid #f2f2f2;border-left:1px solid #f2f2f2;}.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id10_f75b04-68 .kt-blocks-accordion-header:focus-visible{border-top:1px solid var(--global-palette4, #2D3748);border-right:1px solid var(--global-palette4, #2D3748);border-bottom:1px solid var(--global-palette4, #2D3748);border-left:1px solid var(--global-palette4, #2D3748);}.kt-accordion-id10_f75b04-68 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id10_f75b04-68 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid var(--global-palette4, #2D3748);border-right:1px solid var(--global-palette4, #2D3748);border-bottom:1px solid var(--global-palette4, #2D3748);border-left:1px solid var(--global-palette4, #2D3748);}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id10_f75b04-68 kt-accordion-has-10-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane10_df5614-06\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Combien co\u00fbte un audit GA4 avec ga4-auditor.dev ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Le ga4-auditor.dev est actuellement utilisable gratuitement. Vous avez seulement besoin d&rsquo;acc\u00e9der \u00e0 la propri\u00e9t\u00e9 GA4 via votre compte Google. Pour l&rsquo;analyse BigQuery, l&rsquo;exportation BigQuery doit \u00eatre activ\u00e9e dans GA4.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane10_b196db-85\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Combien de temps dure un audit GA4 ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>La v\u00e9rification en direct avec seulement des requ\u00eates API prend quelques secondes. Avec l&rsquo;analyse BigQuery, qui \u00e9value 30 jours de donn\u00e9es, cela prend environ 1 \u00e0 2 minutes &#8211; en fonction du volume de donn\u00e9es de votre propri\u00e9t\u00e9. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane10_494ff1-33\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Ai-je besoin de BigQuery pour l&rsquo;audit GA4 ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Non, le Live Check fonctionne enti\u00e8rement sans BigQuery. Vous recevez 16 contr\u00f4les pour la configuration et les donn\u00e9es en temps r\u00e9el. Cependant, l&rsquo;exportation de BigQuery est n\u00e9cessaire pour une analyse approfondie compl\u00e8te avec validation du commerce \u00e9lectronique, v\u00e9rification de l&rsquo;attribution et d\u00e9tection des bots.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane10_e027ee-d8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment configurer l&rsquo;exportation GA4 BigQuery ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Dans GA4 sous Admin \u2192 Product Links \u2192 BigQuery Links. L&rsquo;exportation elle-m\u00eame est gratuite. Seuls les co\u00fbts de stockage et de requ\u00eate BigQuery s&rsquo;appliquent, ce qui repr\u00e9sente quelques euros par mois pour des sites typiques.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane10_e780f8-fa\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Mes donn\u00e9es GA4 sont-elles enregistr\u00e9es ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Non. Toutes les requ\u00eates sont effectu\u00e9es en direct via les API Google. Vos donn\u00e9es analytiques ne sont pas stock\u00e9es chez nous. Aucune donn\u00e9e ne reste sur nos serveurs apr\u00e8s l&rsquo;audit.   <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane10_ac28e4-04\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Mon suivi GA4 est-il conforme au RGPD ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>L&rsquo;auditeur GA4 v\u00e9rifie la pr\u00e9sence de PII &#8211; donn\u00e9es personnelles dans les URL et les param\u00e8tres d&rsquo;\u00e9v\u00e9nements. Il identifie les adresses e-mail et les num\u00e9ros de t\u00e9l\u00e9phone qui sont suivis par erreur. Pour une \u00e9valuation compl\u00e8te du RGPD de votre tracking, nous recommandons \u00e9galement un audit par un responsable de la protection des donn\u00e9es.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane10_2a0d4d-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">\u00c0 quelle fr\u00e9quence dois-je effectuer un audit GA4 ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Il est recommand\u00e9 d&rsquo;effectuer un audit apr\u00e8s chaque modification importante du site, apr\u00e8s les mises \u00e0 jour GTM ou les modifications du suivi, et au moins une fois par trimestre comme contr\u00f4le de routine. Comme l&rsquo;auditeur fonctionne de mani\u00e8re automatis\u00e9e, vous pouvez le faire fonctionner toutes les semaines. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane10_1f4a76-c4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Que signifient les \u00e9valuations des feux de signalisation ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Pass (vert) signifie : pas d&rsquo;anomalies pendant la p\u00e9riode d&rsquo;analyse. Warning (jaune) signifie : il y a un impact significatif sur vos rapports ou votre attribution. Fail (rouge) signifie : Probl\u00e8me critique &#8211; soit vos donn\u00e9es sont fortement corrompues, soit il y a un risque de non-conformit\u00e9.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane10_baac09-ac\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">De quelles autorisations GA4 ai-je besoin ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Vous avez besoin au minimum de droits de lecture (Viewer) sur la GA4 Property. Pour l&rsquo;analyse BigQuery, vous avez \u00e9galement besoin d&rsquo;un acc\u00e8s \u00e0 l&rsquo;ensemble de donn\u00e9es BigQuery dans lequel GA4 exporte. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-10 kt-pane10_754117-b8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">L&rsquo;auditeur peut-il modifier mes param\u00e8tres GA4 ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Non, l&rsquo;auditeur GA4 n&rsquo;a qu&rsquo;un acc\u00e8s en lecture. Il ne peut pas changer les param\u00e8tres, supprimer des \u00e9v\u00e9nements ou modifier la configuration. Il ne fait qu&rsquo;analyser.   <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id10_f895a4-a0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10_f895a4-a0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10_f895a4-a0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10_f895a4-a0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10_f895a4-a0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10_f895a4-a0 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10_f895a4-a0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column10_5c9106-80 > .kt-inside-inner-col,.kadence-column10_5c9106-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10_5c9106-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10_5c9106-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10_5c9106-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10_5c9106-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10_5c9106-80{position:relative;}@media all and (max-width: 1024px){.kadence-column10_5c9106-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10_5c9106-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10_5c9106-80\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10_16c430-c1, .wp-block-kadence-advancedheading.kt-adv-heading10_16c430-c1[data-kb-block=\"kb-adv-heading10_16c430-c1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10_16c430-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10_16c430-c1[data-kb-block=\"kb-adv-heading10_16c430-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10_16c430-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10_16c430-c1[data-kb-block=\"kb-adv-heading10_16c430-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10_16c430-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10_16c430-c1\">Faites de Google Analytics un outil d\u00e9cisionnel<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Lancez votre audit GA4 d\u00e8s maintenant et voyez en quelques minutes o\u00f9 vos donn\u00e9es sont fauss\u00e9es &#8211; avant de baser votre prochaine d\u00e9cision sur des chiffres erron\u00e9s.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns10_7b5a08-a5{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns10_7b5a08-a5 .kt-button{font-weight:normal;font-style:normal;}.kt-btns10_7b5a08-a5 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns10_7b5a08-a5 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns10_7b5a08-a5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_7b5a08-a5 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns10_7b5a08-a5 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns10_7b5a08-a5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10_7b5a08-a5 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns10_7b5a08-a5\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10_5dccf4-57.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10_5dccf4-57.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn10_5dccf4-57.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn10_5dccf4-57.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn10_5dccf4-57 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-true icon-reveal wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/app.ga4-auditor.dev\/\"><span class=\"kt-btn-inner-text\">lancer un audit gratuit<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Pas de carte de cr\u00e9dit. Aucune installation n&rsquo;est requise. Connexion Google uniquement requise.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>V\u00e9rifier la configuration de Google Analytics 4 Identifiez les erreurs de suivi, les probl\u00e8mes d&rsquo;attribution et les lacunes du commerce \u00e9lectronique &#8211; avant qu&rsquo;ils ne faussent vos rapports et vos d\u00e9cisions. Pourquoi les donn\u00e9es GA4 sont souvent erron\u00e9es De nombreuses propri\u00e9t\u00e9s GA4 fournissent des donn\u00e9es erron\u00e9es &#8211; sans que personne ne le sache. Le probl\u00e8me&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_swpsp_post_exclude":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"GA4 Auditor - Contr\u00f4le gratuit de Google Analytics","description":"Contr\u00f4le gratuit de GA4 - V\u00e9rifiez que votre Google Analytics 4 ne comporte pas d'erreurs. Essayez-le gratuitement maintenant."},"footnotes":""},"class_list":["post-196","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Bernhard Prange","author_link":"https:\/\/ga4-auditor.dev\/fr\/author\/masterben\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/pages\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":10,"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/pages\/196\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/pages\/196\/revisions\/438"}],"wp:attachment":[{"href":"https:\/\/ga4-auditor.dev\/fr\/wp-json\/wp\/v2\/media?parent=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}