Blog
Tracking knowledge that counts.
Hands-on articles on GA4 tracking, data quality, attribution and server-side.
BigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.
More deep dives
Checking and understanding Consent Mode v2 in GA4
How to check in minutes whether Consent Mode v2 runs correctly: ad_user_data, ad_personalization and modelling - with the GA4 Auditor.
Tool Features & How-TosGA4 Audit Checklist 2026: 24 Checks + Free Template
The complete GA4 audit checklist: 24 checks across configuration, BigQuery data quality, server-side tagging and on-page consent. Copy it as a template or run it automatically.
All articles
AI traffic in GA4: what the new "AI Assistants" channel shows - and what it misses
Since May 2026, GA4 groups ChatGPT & co. into the "AI Assistants" channel. Why the number is a floor, why Perplexity is missing - and how to audit your own property.
BigQuery & Data ModellingWhat does Google Analytics 4 really cost? Free tier, GA4 360 pricing and the limits of the free version
GA4 is free - until it is not. What GA4 360 really costs, which limits the free version draws, and when BigQuery starts costing money.
Tracking QualityCustom dimensions in GA4: setting up and auditing
What are custom dimensions in GA4, how do you set them up and which mistakes does an audit find? Event- vs. user-scoped, limits and cardinality explained.
Attribution & AcquisitionUnassigned traffic in GA4: finding and fixing the causes
What does Unassigned mean in GA4 and how do you get rid of it? Causes, fix and the distinction from (not set) - with an automatic check in the GA4 Auditor.
Tracking QualityDuplicate purchases in GA4 - why they happen and how the auditor finds them
Duplicate purchase events distort revenue reports. Here is how the auditor detects them via second buckets - and how you prevent them.
Attribution & Acquisition"(not set)" in GA4 - where auditing really begins
When page titles, traffic sources or UTM parameters show up as (not set), the reports are already worthless. Here is how the auditor breaks the problem apart.
Consent & PrivacyChecking and understanding Consent Mode v2 in GA4
How to check in minutes whether Consent Mode v2 runs correctly: ad_user_data, ad_personalization and modelling - with the GA4 Auditor.
BigQuery & Data ModellingBigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.
Tool Features & How-TosGA4 Audit Checklist 2026: 24 Checks + Free Template
The complete GA4 audit checklist: 24 checks across configuration, BigQuery data quality, server-side tagging and on-page consent. Copy it as a template or run it automatically.