BigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.
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Articles on GA4, tracking and analytics architecture.
Featured deep dives
Checking and understanding Consent Mode v2 in GA4
How to check in minutes whether Consent Mode v2 runs correctly: ad_user_data, ad_personalization and modelling - with the GA4 Auditor.
GA4 audit checklist: all checks the GA4 Auditor runs
What does a GA4 audit check? The complete checklist: live check, traffic-light checks from BigQuery, SST analysis and on-page audit - manual or automated.
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Custom dimensions in GA4: setting up and auditing
What are custom dimensions in GA4, how do you set them up and which mistakes does an audit find? Event- vs. user-scoped, limits and cardinality explained.
Unassigned traffic in GA4: finding and fixing the causes
What does Unassigned mean in GA4 and how do you get rid of it? Causes, fix and the distinction from (not set) - with an automatic check in the GA4 Auditor.
Duplicate purchases in GA4 - why they happen and how the auditor finds them
Duplicate purchase events distort revenue reports. Here is how the auditor detects them via second buckets - and how you prevent them.
"(not set)" in GA4 - where auditing really begins
When page titles, traffic sources or UTM parameters show up as (not set), the reports are already worthless. Here is how the auditor breaks the problem apart.
Checking and understanding Consent Mode v2 in GA4
How to check in minutes whether Consent Mode v2 runs correctly: ad_user_data, ad_personalization and modelling - with the GA4 Auditor.
BigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.
GA4 audit checklist: all checks the GA4 Auditor runs
What does a GA4 audit check? The complete checklist: live check, traffic-light checks from BigQuery, SST analysis and on-page audit - manual or automated.