E-Commerce-Attribution: Live API vs. BigQuery - warum die Zahlen abweichen
Live-API und BigQuery-Export liefern für dieselben Bestellungen unterschiedliche Kanal-Zuordnungen. Hier sind die Ursachen - und welcher Report wann der richtige ist.
BigQuery & Data Modelling
Audits via the BigQuery export, deep data quality and comparison with the live API.
Pillar article
Start here
BigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.
Blog articles
What does Google Analytics 4 really cost? Free tier, GA4 360 pricing and the limits of the free version
GA4 is free - until it is not. What GA4 360 really costs, which limits the free version draws, and when BigQuery starts costing money.
Help articles
Traffic-light checks: data quality from BigQuery
How the traffic-light checks evaluate raw GA4 data from BigQuery, which thresholds are configured and how to interpret warnings.