E-Commerce Tracking

Clean purchase events, deduplication, refunds and payment referrer handling.

E-commerce checks in detail

How the Auditor evaluates e-commerce data in GA4: required events, funnel completion, duplicates, attribution - with concrete thresholds.

Duplicate purchase events distort revenue reports. Here is how the auditor detects them via second buckets - and how you prevent them.

Wenn PayPal, Klarna, SOFORT oder 3D-Secure als Quelle deiner Bestellungen erscheinen, ist die Attribution kaputt. So findet der Auditor das Problem.