Attribution & Acquisition

How traffic sources, gclid, referrers and cross-domain tracking are attributed correctly.

Pillar article

Attribution & Akquisitions-Qualität

Wie der Auditor Channel-Attribution und UTM-Qualität in GA4 bewertet - Direct/Unassigned-Anteile, gclid-Bugs, Self-Referrals und Payment-Referrer.

Blog articles

Wenn der gclid da ist - und Google Ads trotzdem nicht

Ein bekannter GA4-Bug: Sessions mit gültigem gclid landen als Organic oder Direct. So zeigt der Auditor das Problem auf Event-Level.

"(not set)" in GA4 - where auditing really begins

When page titles, traffic sources or UTM parameters show up as (not set), the reports are already worthless. Here is how the auditor breaks the problem apart.

not-set utm traffic-quality page-title

Unassigned traffic in GA4: finding and fixing the causes

What does Unassigned mean in GA4 and how do you get rid of it? Causes, fix and the distinction from (not set) - with an automatic check in the GA4 Auditor.

attribution tracking ga4