Help center
All help topics, grouped by topic.
How traffic sources, gclid, referrers and cross-domain tracking are attributed correctly.
Audits via the BigQuery export, deep data quality and comparison with the live API.
Consent Mode v2, privacy-compliant tracking and PII avoidance in your GA4 setup.
Clean purchase events, deduplication, refunds and payment referrer handling.
Event schema, (not set), unassigned traffic, custom dimensions and user-ID setup for reliable GA4 data.
Event quality & PII warnings
How the Auditor detects event schema errors, PII risks, (not set) shares and duplicates in GA4 - with thresholds straight from the code.
Live Check - fast GA4 API diagnostics
What the Live Check inspects across the GA4 Admin and Data API, which thresholds apply and how to interpret the issues it finds.
Server-side tracking analysis - the SST score
How the Auditor calculates a score (0-100) for the value of server-side tracking - cookie lifetime, attribution gap, funnel duration and cross-domain.
Session quality & bot filters
How the Auditor detects sessions without session_start, bot traffic indicators and session restarts - with thresholds.
Tracking debugger walkthrough
How to find and fix tracking errors with GA4 Auditor.
Tracking OnPage Check for GA4: tags, consent and dataLayer
Checks directly in the browser whether the GA4 tag, consent signals and dataLayer load cleanly on a page. Part of the GA4 audit - not an SEO on-page tool.