Attribution & Acquisition
How traffic sources, gclid, referrers and cross-domain tracking are attributed correctly.
Topics overview
All topic clusters: deep-dives bundling blog articles and help docs.
BigQuery & Data Modelling
Audits via the BigQuery export, deep data quality and comparison with the live API.
Consent & Privacy
Consent Mode v2, privacy-compliant tracking and PII avoidance in your GA4 setup.
E-Commerce Tracking
Clean purchase events, deduplication, refunds and payment referrer handling.
Tool Features & How-Tos
The complete GA4 audit checklist: every check the GA4 Auditor runs across live check, BigQuery, server-side tagging and on-page - plus how to use each section.
Tracking Quality
Event schema, (not set), unassigned traffic, custom dimensions and user-ID setup for reliable GA4 data.