Articles tagged
attribution
Attribution & Acquisition
AI traffic in GA4: what the new "AI Assistants" channel shows - and what it misses
Since May 2026, GA4 groups ChatGPT & co. into the "AI Assistants" channel. Why the number is a floor, why Perplexity is missing - and how to audit your own property.
Attribution & AcquisitionUnassigned traffic in GA4: finding and fixing the causes
What does Unassigned mean in GA4 and how do you get rid of it? Causes, fix and the distinction from (not set) - with an automatic check in the GA4 Auditor.