Custom dimensions in GA4: setting up and auditing
What are custom dimensions in GA4, how do you set them up and which mistakes does an audit find? Event- vs. user-scoped, limits and cardinality explained.
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Unassigned traffic in GA4: finding and fixing the causes
What does Unassigned mean in GA4 and how do you get rid of it? Causes, fix and the distinction from (not set) - with an automatic check in the GA4 Auditor.
Checking and understanding Consent Mode v2 in GA4
How to check in minutes whether Consent Mode v2 runs correctly: ad_user_data, ad_personalization and modelling - with the GA4 Auditor.
BigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.