Articles tagged
ga4
AI traffic in GA4: what the new "AI Assistants" channel shows - and what it misses
Since May 2026, GA4 groups ChatGPT & co. into the "AI Assistants" channel. Why the number is a floor, why Perplexity is missing - and how to audit your own property.
BigQuery & Data ModellingWhat does Google Analytics 4 really cost? Free tier, GA4 360 pricing and the limits of the free version
GA4 is free - until it is not. What GA4 360 really costs, which limits the free version draws, and when BigQuery starts costing money.
Tracking QualityCustom dimensions in GA4: setting up and auditing
What are custom dimensions in GA4, how do you set them up and which mistakes does an audit find? Event- vs. user-scoped, limits and cardinality explained.
Attribution & AcquisitionUnassigned traffic in GA4: finding and fixing the causes
What does Unassigned mean in GA4 and how do you get rid of it? Causes, fix and the distinction from (not set) - with an automatic check in the GA4 Auditor.
Consent & PrivacyChecking and understanding Consent Mode v2 in GA4
How to check in minutes whether Consent Mode v2 runs correctly: ad_user_data, ad_personalization and modelling - with the GA4 Auditor.
BigQuery & Data ModellingBigQuery export for GA4 - the auditor view
Why the BigQuery export belongs in every serious GA4 setup and which audits only become possible with it.