Consent Mode v2 adds two new signals: ad_user_data and
ad_personalization.
Why Consent Mode
With Consent Mode you can still send hits to Google when a user has not consented - Google will then anonymise/model the data.
Tracking implications
- Page views and conversions are still counted in the UI
- Modelled data is flagged with a note
- Audiences require
ad_user_data=grantedfor personalization